Corporate Identity the concept of branding is very important for the business corporations to stand out distinguished from others in the competition and takes
It is reputation. It is a promise. When delivered consistently, a brand shapes consumers perceptions and expectations. A winning brand celebrates personality, honors values and embodies the spirit of the subject that it represents. The purpose of a branding strategy is to build up clear, compelling, consistent messages that are effortlessly delivered. An excellent brand contains messages that can speak to manifold audiences.